Flexday Solutions
Machine Learning & Artificial Intelligence
Full Marketing Team Outsource
The Brief
Flexday Solutions is a software agency specializing in Machine Learning and Artificial Intelligence. Their team is made up of brilliant minds, with everyone holding either a master’s degree or a PhD. Despite their deep expertise, they faced a challenge: how to effectively communicate the incredible work they do to the world.
When Flexday reached out to us, their website was just a basic template with text that didn’t really do them justice. Their branding was inconsistent, and their social media? Well, let’s just say their last post was from a holiday season over a year ago.
Flexday needed a partner who could not only understand the complexity of their work but also help them tell their story in a way that truly reflected their expertise and vision.
Our Work
Branding
Flexday liked their logo but felt their visual identity needed more depth and consistency. So, we rolled up our sleeves and got to work. Our design team created a comprehensive brand book that included everything from colors to typography to imagery.
Flexday is all about innovation and the future, so we wanted their visual identity to reflect that. We chose vibrant colors and dynamic visuals to capture the forward-thinking nature of their work. The result? A cohesive and energetic brand identity that really tells the story of who Flexday is.
Website Redesign
Once the brand book was ready and approved, we turned our attention to their website. While we don’t develop websites ourselves, we worked closely with Flexday’s development team to ensure the design and messaging were spot-on.
Flexday had a couple of key requests for their homepage: they wanted to feature links to their blog posts and showcase their team members, complete with names and academic credentials.
Highlighting their highly educated team was a smart move to set them apart from the competition, so we made sure that they were front and center.
We provided detailed Figma files with the final design, and their developers took it from there.
Social Media Management
Flexday’s strong technical focus required a different approach to social media. Traditional strategies wouldn’t have cut it, so we proposed a plan centered around LinkedIn and Instagram, aimed at boosting both employer branding and brand awareness.
Our strategy focused on two main goals:
Showcasing the topics that Flexday’s team is
passionate about.
Highlighting the incredible knowledge and
expertise of their team members.
This approach not only attracted the right audience but also helped position Flexday as a leader in their field.
Blog
When it came to the blog, we knew we had to think outside the box. Flexday’s team of PhDs produces highly specialized content, which can be a bit challenging for a general audience.
To bridge that gap, we offered our expertise in editing and simplifying complex texts, making them accessible without losing their depth.
We also collaborated closely with Flexday’s team to develop a detailed content calendar. This ensured that the topics aligned with their expertise and business goals.
Our content writer took on the task of editing the articles because, understandably, the team’s natural inclination was to write at a PhD level.
We made sure that the final content maintained the sophisticated edge they wanted while also being engaging and understandable for a broader audience.
Results
Our partnership with Flexday Solutions led to some exciting outcomes. We helped them completely revamp their brand identity and online presence, setting the stage for future growth. The redesigned website and targeted social media strategy brought in the right kind of attention, boosting both their employer brand and overall brand awareness.
And the cherry on top? Flexday’s enhanced visibility and professional image played a big role in their successful acquisition of two smaller development agencies before our work together wrapped up.
Portfolio
Blog Articles
Brand Book
Work with us
Ready to elevate your brand and drive real results?
At Sud Creative, we specialize in crafting tailored marketing strategies that resonate with your audience and amplify your business.
Let’s collaborate to bring your vision to life.
Contact Sales and start your journey today!